Bazzara

From the dream of a Trieste artisan of coffee to the reality of an international espresso

In Trieste, the scent of coffee is breathed in the air. At the beginning of the 1700s, the port welcomed the first ships with loads full of coffee. Twenty years later, thanks to the establishment of the Free Port, the city became the main Austro-Hungarian port and one of the most important ports for the landing of coffee beans. These are the years in which the first shops open where you could taste and buy freshly roasted coffee. At the beginning of the nineteenth century, the Trieste master roasters will give life to a revolutionary innovation: the introduction of the blend. A history of coffee so fascinating that even Dionisio Bazzara could only be persuaded, who in 1966 decided to take over the roasting company “La Brasiliana - Industria Triestina del Caffè”.

Since then, the Bazzara family has lovingly selected the best varieties of Arabica and Robusta to give you a tasty taste of the Italian lifestyle. For us, this means guaranteeing always fresh coffee, only from batches coming from the best coffee areas in the world and strictly slow and calibrated roasting for the single origin. Each cup embodies the fascinating story that begins in the plantations of four continents and develops in the long journey that the beans make until they reach the world capital of quality espresso: symphonies of flavors with every sip, which will lead you to retrace distant routes in an instant to discover exotic aromas and sensations.

The Brand

2014 is the year that marks a profound renewal for Bazzara. A renewal that starts from the company name and ends with the product line, passing through the restyling of the logo and packaging, the result of many years of work, starting from a careful analysis of the evolution of the contemporary consumer. We want to address the customer who loves quality, who appreciates detail, who is looking for a product capable of expressing values that he perceives consistent with those in which he identifies. This is why, like the sculptor when he removes, scrapes, smoothes, cleans up to make a beautiful face appear from the stone, for the restyling of the Bazzara image we have decided to capture in a snapshot those that are the founding values of our company and to communicate them in their essentiality. The bean that formed the frame of the old brand now becomes a pictogram capable of immediately evoking the delicate flower of coffee - the origin.

At the same time, the new logo looks at the culture and millenary traditions of Italy, deliberately drawing inspiration from the classic and sublime characters created by Giovanbattista Bodoni in the second half of the 1700s. construction of the character, up to the pure and simple suppression of some of its elements so as to obtain a fragmented stencil like those that were used, and are used, on the jute bags to transport green coffee and on the oak barrels of the Jamaica Blue Mountain. The natural consequence was also rethinking the names of our blends: Gustoitaliano; Dolcevivace; Aromamore; Grancappuccino; Pure pleasure; Dodicigrancru.