Death Wish Coffee

REBELS WITH CAUSES

We lead with an alternative point of view, providing bold cups of the World’s Strongest Coffee to our people. We find fresh ways to enjoy coffee, and we foster community along the way. Disrupting the status quo interests us, so we create edgy sarcastic content. We live to rebel against blah beans—and boring, lackluster life.

THE CREATION - 2012

Mike Brown brings his idea for the World’s Strongest Coffee to life, creating the recipe + roasting process for Death Wish Coffee.

GOOD MORNING AMERICA - 2013

The country was introduced to Death Wish Coffee and orders took off after “Good Morning America” covered the World’s Strongest Coffee.

SUPER BOWL AD AIRS - 2016

DWC became the smallest company to run a commercial during Super Bowl 50, exposing 167 million viewers to the World’s Strongest Coffee.

CAFFEINATED THE UNIVERSE - 2018

With the help of NASA Food Labs, Death Wish Coffee developed an instant freeze-dried blend of its coffee to fuel the astronauts on the International Space Station.

HISTORIC HOMECOMINGS - 2020

DWC headquarters moves to a historic building from 1889 in Saratoga Springs, NY—the location of our original coffee shop.

MEET MEDIUM ROAST - 2021

Death Wish Coffee unleashes the medium roast blend, providing the people with a lighter shade of bold.

TEAM + CULTURE

We’re nothing without our people. We grind together as a team—and as coffee drinkers—to come up with the World’s Strongest Ideas. We stand for excellence, passion, and a determination to get sh*t done. We put our people first (even before coffee) and every team member is empowered to innovate, collaborate and be themselves. We know to keep it simple so success is inevitable.