Private Blend

THE TASTE BENCHMARK

Fresh Roasted Private Blend vs Commercial Supermarket Coffee

Supermarket coffee beans sit on warehouse pallets and shelves for up to a year, losing their aromatic oils and natural sweetness. Here is why freshly roasted Private delivers an entirely different experience.

Flavour & Natural Sweetness TASTE

Merlo Private Blend: Rich milk chocolate, toasted hazelnut, and caramel notes with a sweet, lingering finish and zero bitter bite.

Supermarket: Flat, ash-like bitterness with oxidised oils that require added sugar to soften.

Texture in Milk & French Press MOUTHFEEL

Merlo Private Blend: Velvety body and rich crema that holds effortlessly in lattes, flat whites, and plunger brews.

Supermarket: Watery and thin, easily washing out once milk or hot water is added.

Freshness Timeline ROAST DATE

Merlo Private Blend: Roasted daily in Brisbane in small batches and dispatched at peak flavour development.

Supermarket: Packed months prior with vague use-by dates rather than an authentic roast date.

MASTER ROASTING

The 4-Origin Architecture

The Chocolate Foundation • High-Altitude Colombia

Grown on mineral-rich volcanic soils at peak elevation, providing dense milk chocolate body and silky texture.

The Sweet Balance • Costa Rica & Papua New Guinea

Tropical mountain climates contribute creamy sweetness, subtle floral undertones, and toasted hazelnut warmth.

The Silky Finish • Nicaragua

Sourced from favourable microclimates to round out the blend, delivering a clean, sweet caramel aftertaste.

HOME EXTRACTION

Dialling In Your Brew

French Press / Plunger

Our best plunger roast. A coarse grind unlocks rich hazelnut aromatics, sweet caramel, and a velvety black cup.

Espresso Machine

Extract at a 1:2 ratio in 26 to 28 seconds for balanced crema and sweet chocolate notes that shine in flat whites.

Pour Over & Filter

Medium-coarse grind highlights the fresh acidity and sweet, clean finish across paper or cloth brew methods.

THE ROASTERY PROMISE

Freshness from Our Roastery to Your Door

Roasted Fresh Daily

We roast in small batches five days a week so your beans arrive bursting with active oils for peak cup aroma.

Fast Australia-Wide Dispatch

Orders placed before midday Monday to Friday are packed fresh and dispatched directly from our Brisbane roastery.

Precision Machine Grinds

Select whole beans or have our team grind fresh to order for home espresso, French press, stovetop, or filter.