MASHA BREW

We are so excited for the return of this incredibly special coffee from a farm owned by world-renown two-time Olympic running champion Haile Gebrselassie, the holder of 27 world records.

To facilitate the production of traceable microlots, the farm is separated into 46 identifiable plots, each with specific planted varieties and processing methods. And in addition to following socially and environmentally friendly practices and meeting the requirements for Organic and Rainforest Alliance certification, Yeppo Village offers local coffee farmers training opportunities in agronomy best practices and methods for increasing cup quality. 

Haile says that he extends his personal life philosophy to the coffee business: “You need three things to win,” he says. “Discipline, hard work, and commitment. No one will make it without those three.”

He also organizes the Girls Run race in Addis each year, encouraging and empowering young women through sports.