ORGANIC FAIR-TRADE FRENCH ROAST

TOASTY FLAVORS OF DARK CHOCOLATE AND CRÈME BRULEE.

Mellowing acidity without smothering it, our French Roast process delivers a sweet and balanced cup. Fans of this roasting style will find toasty flavors mixed with chocolaty sweetness.

CLASSIC FRENCH ROAST FLAVOR, ORGANIC, AND FAIR-TRADE CERTIFICATIONS - DRINKING FRENCH ROAST HAS NEVER FELT BETTER.

INGREDIENTS: 100% Organic Arabica Coffee Beans

“French" roast refers to a roast style rather than any particular origin of coffee. The telling characteristic of the coffee is the degree of roast applied to the coffee.

It would be overly simplistic to say that darker roasts stay in the roaster for longer periods of time. The fact of the matter is you can have a “French” roast that finishes in ten minutes and you can have a light roast take fifteen minutes. It is not necessarily about how much heat you have but more importantly, it is how you apply it.

Historically the farther south you travel in Europe the darker the roast profile becomes. Our “French“ roast is a little lighter in color and leaves a lingering sweetness on your palate. The primary difference is a less dry finish than one could experience with the Italian roast.

We find that high-grown and dense coffees from the Americas tend to be our best performing coffees for this roasting expression. The green coffees density allows it to absorb more heat and undergo the caramelization of sugars without suffering from roast defects such as “scorching” or “tipping”.