Guatemala Golden Flakes of Jumay Coffee Kids Project

Guatemala Golden Flakes of Jumay

In collaboration with partner company Peter Schoenfeld, which operates in the coffee's region of origin, the best lots from the New Oriente area of Guatemala were selected: “Golden Flakes of Jumay.” Eduardo, who is responsible for sourcing and initially selecting the available harvests, sent samples of different coffees from the region, and this lot was ultimately chosen.

New Oriente is an exceptionally diverse region, home to the beautiful Tatasirere waterfalls, the Jumay, Alzatate, and Monterrico volcanoes, and ancient forests. It has many microclimates that shape the unique flavor profile of each coffee lot. “Golden Flakes of Jumay” is grown on the slopes of Jumay volcano, in the department of Jalapa (part of the New Oriente region). New Oriente is Guatemala's fourth and one of its newest coffee-growing regions. The combination of fertile soil, high altitude, and rainy climate creates ideal conditions for coffee plants. Smallholder farmers predominate in the coffee-growing sector, outnumbering large, traditional plantations. Producers grow coffee alongside other crops, then sell the harvested fruit (coffee cherries) or parchment coffee (beans in their husks).

“Golden Flakes of Jumay” is an exceptional coffee, offered through a collaboration with the Guatemalan company Waelti Schoenfeld. It is produced in partnership with smallholder producers around Jalapa, Mataquescuintla, and San Carlos Alzatate. Selection is based not only on geographic criteria, but above all on the quality of the fruit and the flavor profile of the brew, with notes of dark chocolate, brown sugar, and caramel.

Coffee Kids is a nonprofit program and organization that supports young coffee producers, helps them get started in business, and works to secure the future of farming communities in the face of a generational crisis and climate change.