How results are ordered

Last updated: 9 November 2026

This page explains the main criteria Cafendo uses to decide the order in which coffees, roasters, shops and cafés appear in lists, search results and recommendations. No business pays for a better position on Cafendo. Claiming a business page, or receiving messages and order requests through Cafendo, does not by itself move a business up or down.

Coffees and other products

Category pages, origin pages, the coffee list and product search are shown in the default order, called "Featured" in the sort menu, unless you choose another order. The default order looks at these criteria, in this order of importance:

1. Independent roasters first. Roasters and brands sold mainly in supermarkets, mass retail or through their own capsule systems are labelled "Commercial brand" and come after every independent roaster. This label is our editorial choice; the list is kept by our editors.
2. On an origin page, coffees from that origin alone come before blends that contain it.
3. When you search, products whose names best match your words come first.
4. Your "Ship to" country: first the roasters based in that country, then those whose shop says it delivers there or worldwide, then those whose delivery countries we do not know, then those that list only other countries. Until you choose a country, we use the one you are visiting from; when we cannot tell, or do not list it, each language uses its main country (Germany for German pages, Romania for Romanian pages, and so on), and English pages use the United States.
5. Editors' picks. Products our editors marked as featured, for example for their quality or the information the roaster gives. Businesses cannot pay to be featured.
6. Reviews. Products with more reviews from Cafendo users.
7. A photo. Products with a picture come before those without.
8. Newest. Products added to Cafendo more recently.

You can also sort by newest, by price (lowest or highest first; prices in different currencies are compared using approximate exchange rates) or by name, and narrow the list with filters such as origin, roast, process and price.

Roasters and shops

The list of roasters puts independent roasters before commercial brands, then applies the same "Ship to" delivery order as for products, then shows roasters with more products on Cafendo first, then sorts by name. In search suggestions, roasters and cafés whose names best match your words come first, then those with more products or locations.

Cafés

In a country, cafés are listed by the number of locations they have, then by name. In a city, they are listed by name.

The home page

• Popular on Cafendo: the coffees that visitors opened in the roasters' shops from Cafendo on the most days in the last 30 days, then by number of clicks, with at most two coffees from one roaster. Clicks are counted without identifying visitors.
• Coffees to discover (shown while there are too few clicks for "Popular"): coffees with a photo and a price first, then editors' picks and reviewed coffees, then a different selection each day.
• Newly listed: the coffees added last.
• Popular roasters: independent roasters with the most coffees on Cafendo.

Commercial brands are not shown in the home page's coffee and roaster selections.

Top lists

Lists such as "The best coffees from Ethiopia" or "The best roasters in Germany" include only independent roasters. Cafendo does not taste or score coffees. A coffee gets points for the number of days visitors opened it in the roaster's shop (up to 10), one point for each fact the roaster gives (producer, variety, process, altitude, region, tasting notes), one for a photo, one for a price, and two for good reviews; a list shows at most two coffees from one roaster. Roasters get points for the days visitors went to their shop, for how much they say about their coffees and for the number of single origins they offer. Each list explains its rule on the page.

Recommendations on a product page

"If you like this coffee, try these" looks for coffees from other roasters that share the same origin, tasting notes, process or roast, have a similar price, or are saved or rated highly by the same Cafendo users, with at most two coffees from one roaster.

Reviews

Reviews are shown with those other users found most helpful first, then the newest.

Paid placement

There is no paid placement on Cafendo. If we ever offer businesses a paid way to appear more prominently, those places will be clearly labelled "Sponsored", and this page will explain how they work.

Questions about how results are ordered can be sent to contact@cafendo.com.