MARANELLO BIO + FAIRTRADE

With our Karmelitermischung, we have already disproved the theory that good Italian espresso can’t be organic and Fairtrade. With Maranello, we’re taking things a step further—we’re bringing Southern Italy to Vienna, and making it organic and Fairtrade, too.

Why Maranello? Maranello is Ferrari’s headquarters, and not far from the test track are the vineyards of Azienda Agricola Rossi Barattini, whose exceptional Aceto Balsamico and balsamic cherries (in classic Ferrari red) we sold for years.

When visiting, you can hear the racing cars roar despite being several miles away. Their untamed power amid the otherwise peaceful vineyards and cherry orchards inspired the name.

Maranello contains 50% Robusta (it’s one of the best Robustas we’ve ever come across), making it our strongest blend in terms of caffeine content. But here’s the tricky part: it doesn’t taste strong. With Robustas, you encounter the strong-yet-mild phenomenon: on their own or in blends, these coffees taste milder, more straightforward, and less intense than Arabicas, whose flavor nuances are perceived as stronger—a difference we’ve also confirmed in many blind tastings with our customers. Objectively, however, Robusta beans are stronger and contain more caffeine and chlorogenic acids than the comparatively mild Arabicas.

Maranello is a full-bodied Italian espresso when made on an espresso machine, but it also works very well in an automatic coffee maker and leaves a long, chocolatey aftertaste. Its crema is dense and thick, and its flavor is dry and chocolatey. It can also unleash its full power in a moka pot and French press. We recommend using it as a drip coffee only if you’re an experienced brewer.