Our Story
THE HISTORY OF SEGAFREDO ZANETTI
Massimo Zanetti Segafredo Zanetti has created growing initially in Italy, where he soon became a leader in the consumer market out of the house and supermarkets, to then conquer international markets. Today Segafredo Zanetti Espresso is a leader in Italy and in the world with a clear mission: to spread around the world the taste, culture, and preparation of the true Italian Espresso offering absolute quality products and guaranteed by the plant to the cup, as only Segafredo Zanetti can do. Segafredo Zanetti belongs to Massimo Zanetti Beverage Group.
MZB GROUP
Segafredo Zanetti belongs to the Massimo Zanetti Beverage Group, a holding consisting of a large network of companies in constant and rapid growth at an international level.
Massimo Zanetti Beverage Group, “ Italian coffee on the stock exchange ”, is one of the largest producers of coffee in the world.
Multinational group listed on the Milan Stock Exchange, today it is made up of about fifty companies present in all continents and most of which are leaders in their area or sector of reference, with a rich assortment of colonial products of the highest quality: from coffee to tea, from cocoa to spices.
Massimo Zanetti Beverage Group, “Italian coffee on the stock exchange”, is one of the largest coffee producers in the world and controls the entire production chain.
THE PRODUCTION CHAIN
THE PRODUCTION CHAINFrom the plant to the cup, a boundless passion for coffee. Massimo Zanetti Beverage Group takes care directly, step by step, of the entire coffee production cycle, guaranteeing constant and top-level quality and service all over the world.
THE COFFEE
Coffee is one of the most consumed products in the world, a drink of creative and active intelligence that is perfect for awakening the senses at any time of day. A fundamental drink for our tradition, it is consumed every day in different parts of the world according to different uses and customs.
There are many ways to prepare and experience coffee and Segafredo Zanetti is committed every day to providing you with his idea of quality coffee.
We at Segafredo Zanetti are convinced that making coffee is not enough, but that it must be done well: a quality product, with a pleasant flavor in all its nuances and capable of adapting to different moments can only be born from the experience and passion of those who have always made coffee.
Discover Segafredo coffee and the incredible journey it takes to get to your cup!
ROASTING
Roasting is the art through which each blend is characterized by its specific aroma. For Segafredo Zanetti, roasting means constant research and technological innovation.
In the roasting or roasting process, the raw beans are passed into roasting machines where they are constantly heated and stirred until the temperature reaches 200-230 ° C. Through roasting, the aromatic components of the coffee are formed, which loses acidity and takes on a bitter taste the more pronounced the more the coffee is roasted.
BLENDING
To obtain the desired blend you need experienced and skilled hands, Segafredo Zanetti has both!
Blending consists of wisely dosing the different varieties of raw coffee, or already roasted, to obtain a specific blend. For each Segafredo Zanetti coffee, there is a named reference blend which is established by a group of experts.
PACKAGING
In the case of coffee, the dress makes the monk! Each variety of Segafredo Zanetti coffee is packaged in the best way to maintain its characteristics.
Different packaging methods are required for different coffees. For coffee beans Segafredo Zanetti uses valve bags that allow carbon dioxide to escape, preventing the entry of oxygen or water vapor. For ground coffee, on the other hand, which loses its gas in a few hours, is generally packaged under a vacuum.