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• Well-Bean sources their Nicaraguan coffee beans direct from “Finca de San Jose” in Matagalpa, Nicaragua

• What is “Direct-Trade?” This is when a roaster or coffee distributor pays the coffee farm directly rather than going through a broker or middleman.

• When farmers are paid through direct-trade coffee relationships, they make up to 50% more profit than if their coffee beans are sold through a broker.

• Direct trade allows the farmers to invest in quality coffee practices, sustainability, and providing a better quality of life for the coffee farm workers during harvest.