Long before founding The Wood Roaster, director Kim Loupis grew up watching his father run a highly successful business in wholesale fruit and vegetables. Being the family business, Kim saw first-hand the way his father operated. He found his dad’s work ethic inspiring, empowering, and most of all, a huge success. One of his biggest inspirations, was noting that traditional, old-fashioned service and strong relationships formed the cornerstone of success.
The Wood Roaster began as a small café in Sydney, initially called Il Espresso. Kim noticed the desire for something unique from customers. They were tired of the same product being offered in different packaging, sick of gas roasters' knocking on their doors with almost the same product time and time again.
He began to roast with wood in 2009 for his stores, and at the same time, Kim set himself the challenge of perfecting the art of roasting coffee with wood. After countless hours of research, trials, refining methods, and the investment in the creation of a custom-built roaster, in 2011, he expanded into wholesale and contract roasting.
Kim wanted to bring his concept to the market and help consumers understand the power and science of wood roasting, so in 2012, Kim rebranded as The Wood Roaster.
The Wood Roaster’s state of the art wood roasting machine became the only one of its kind in the world, responsible for award winning coffee blends and mouth watering flavors you are bound to love too.
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