Saimaza is a Spanish coffee maker headquartered in Seville.
The coffee roastery was founded in 1908 by Joaquín Sainz de la Maza and subsequently developed into the largest Spanish coffee producer. After the Second World War, the company was the third-largest importer of coffee in Spain. In 1937 the company was converted into a public limited company. In 1982 Saimaza built a new factory in Dos Hermanas near Seville. The following year Saimaza signed a partnership agreement with the American food company General Foods, which a few years later became the multinational Kraft Foods Grouprose. In the course of this expansion, Saimaza's turnover rose to 90 million euros. The company founder died in 2004 and the family continued to run the company.
At the end of April 2013, the Spanish press reported that Saimaza will close its production facility near Seville and only produce in the Italian plant in Andezeno. However, the headquarters with sales, logistics, and marketing will remain in Seville. In the summer of 2014 Mondelez (formerly Kraft Foods) confirmed that the factory in Dos Hermanas was sold to Andaluza de Cafés SA (Catunambú brand).
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