Welcome to the Fourth Wave
Our mission is to introduce a new wave of coffee. A movement in which every step in the coffee-making process is as important as any other. Where each step is optimized through the lenses of both science and art, and social responsibility is considered with just as much significance.
Reborn Process - Pushing the Boundaries in Coffee
Every aspect of the coffee-making process is as important as any other.
At REBORN,
we are committed to serve the best coffee. We only select premium specialty coffees that are transparent and traceable to their source. Selecting a good green coffee bean is the most important part of making great coffee. The REBORN PROCESS starts with green bean re-conditioning technology that is performed at Reborn Roasting Works since our beginning. It is this very unique and special green bean processing technology that distinguishes our coffee from the others. The key elements of the Reborn Process are washing, germinating and drying. The Reborn Process allows a green coffee to sustain its potential beyond the optimal level. Each step of the process represents a significant impact to the taste of our coffee from the aroma to the finish. The coffees that are treated by our REBORN PROCESS carry higher quality and are proved to be more complex, flavorful, yet clean and delicate in taste.
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