EVERY COFFEE IS UNIQUE. Each cup begins as fruit on a small flowering tree. The producer's approach combines with the natural ecology through elements like soil, sun, and rainfall to determine the cup’s final flavour. At Quietly, we work to showcase these particular and individual qualities. A coffee might have the juicy bite of fresh fruit, or the big brightness of berries, or be deeply sweet like caramel. We work batch-to-batch, crop-to-crop, and harvest-to-year to celebrate that every cup quietly tells a wonderful story.
OUR MISSION IS TO RE-IMAGINE THE POSSIBILITIES FOR A CUP OF COFFEE. It quietly started with Owner/Operator, Lee Knuttila, leaving Toronto for the Ontario countryside. The idea was simple: block out all industry trends and any competitive pressures to just focus on the coffee. As he explains, "I wanted to have a company that exclusively worked with amazing and talented coffee producers, so that I could roast each and every batch to bring out the unique flavours with no exceptions or compromises." As we round out three years, it is still "humbling and amazing that people want to drink those same roast profiles that I both love and believe in".
OUR HISTORY STARTS IN THE LIBRARY. While Lee was completing his doctorate at York University, an interest in coffee bloomed and led to many days in the library stacks, learning both the chemistry and history of coffee. When reading was not enough, Lee started working at Toronto’s Cut Coffee (which shifted to Sam James Coffee following Lee’s departure), where he worked for over half a decade. At Cut, he honed his craft as a roaster and established lasting relationships with a robust producer network. Quietly is the culmination of many things but will always be about Lee's passion, exploration, curiosity, and love of a great cup.
CLIMATE CHANGE IS A DIRECT THREAT TO COFFEE. The issue is at the heart of everything we do because it is endangering the livelihood of every coffee farmer and producer. We are perpetually looking to lessen our environmental impact. We are currently using TricorBraun's biotre bags for both their renewable and compostable content. Please read more about them here and dispose of them according to local waste guidelines. At Quietly, there is no dividing line between environmentalism and ethical sourcing.
THE QUIETLY APPROACH. We push forward the methods and techniques for roasting. Relying upon our strong ethical mandate, we support our producers and farmers through tangible and real support. We passionately seek to forever do better on the many social and political links between our producer network and your cup. At Quietly, we want to help people experience the diversity and variety of flavours inherent to fresh and seasonal coffee, which demands equitable trade and transparency.
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