About the Owners
In 2002, our friendship began over a shared passion for cafe culture and the craftsmanship behind coffee roasting and baking. Sacramento is surrounded by farms and abundant agriculture, so we saw the perfect opportunity to source and pair fresh food for wholesale partners.
In 2006, we purchased and completely renovated a storage warehouse in Midtown Sacramento. The two of us, with the support of our families, began selling wholesale coffee and bakery products featuring regionally produced food. We worked long days and nights in an obscure alley, chasing our shared dream of becoming a hub for farm-fresh dishes.
As people walked by and caught a whiff of the aroma they began requesting coffee and pastries for retail sale. To be honest, retail was outside of our comfort zone so for the first year, we were taking $2 cash payments for coffee or pastries in a jar using the “honor system”.
We began seeing tremendous value in pairing premium ingredients with a down-to-earth and community-oriented cafe. We loved the idea of having a physical space for the community to connect over specialty coffee and gourmet baked goods. That is when The Alley became the first retail location in Sacramento where all products are handmade on-site from scratch with a farm-to-table menu.
Today, the company still operates out of this location and we’ve expanded a bit due to loyal customers and dedicated coffee producers. We’ve grown to encompass an array of distinctive products from incredibly talented local artists, an unwavering staff, and an incredible network of partners within the wholesale program, who entrust us to supply their establishments with handcrafted products.
In the ensuing sixteen years, concrete has been jointly jackhammered and trenched, 23 hour days have been worked, three other cafes have been opened, joints have gotten more creaky, hair has been lost (especially for one of us), and a lot of expertise and knowledge has been gained.
Throughout the years, however, one thing has remained constant — at the heart of Old Soul Co. is telling the stories of farmers and artisans around the world by providing a platform for them to be recognized for their hard work, passion, and unparalleled artistry they put into their craft. These are the unsung heroes of the world and we celebrate them. Without them, we couldn’t bring customers fresh, locally-sourced ingredients.
The partnerships we have with local artisans and purveyors stem from an acknowledgment of similar qualities that Old Soul Co. is built on — dedication, passion, excitement for life, and living each day with purpose. If we don’t make a product ourselves, we know the person who did, and they are the absolute best craftsmen of their trade.
Through humble beginnings, clarity of vision, a passion for work and life, and immense contributions from employees, family, and friends, we have been blessed with a high level of success and are eternally grateful.
From zero employees and zero locations in 2006, we have grown to four retail locations, 50+ employees, and a select number of high-end wholesale account partners. There are a plethora of places to get coffee and food in the Sacramento region, and we recognize the trusting relationship customers have with us. So we thank you for your friendship and business over the years, we both believe the best is yet to come!
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