The first time I visited a coffee plantation, one of the most memorable moments was seeing the coffee sorted. Even with all of the best growing practices, a coffee tree still produces many different grades of coffee and requires someone to go through the beans selecting only the best to be sold as specialty coffee.
The woman I met sorting was in her 80’s and I was struck by her huge smile and radiating joy. She loved her job! And knowing that we had a relationship with the producer, I know that she was being paid appropriately.
I left that moment with such renewed purpose about our passion for detail. I turned to walk away and said out loud, “ok, THAT’S why we work to find the perfect roast profiles of each of our coffees. THAT’S why we put so much energy into delivering our coffee within 48 hours of roasting. The work of this woman matters, and it’s our job to honor her and her work in the way we roast our coffee.
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