Who we are – Our story
Passion for coffee since 1938
In order to understand what is La Tazza d’oro let’s go back in time of 80 years, when the spouses Giuseppe and Carmela Murgia opened the first coffee roasting in the city of Cagliari. Memorable years of changes and progresses that we want to trace back with you.
It was 1938, in Sardinia coffee was rare as a product, restricted to a limited élite due to the raw material cost and to the lack of roasters in the area. Whoever stopped at Cagliari was used to go visit the roasting or one of the “fresh milled” coffee retails La Tazza d’oro.
Thanks to the founder’s passion, to his constant commitment and to the attention to the clients, this beverage spread all lover Sardinia and became commonly used.
The attitude to innovation and to search for continuous improvements, brought our company to grow even more and to open in the ‘70s a factory in Viale Elmas, equipped with state of the art machinery.
This way we have been able to improve out production capacity in order to face the growing demands.
In 2008 La Tazza d’oro moved to larger premises in the location of Macchiareddu – Cagliari, from which the consignments packets are shipped to the sale points within short time from their packing, in order to ensure the delivery of product always fresh. The result is a coffee toasted and made in Sardinia, whose trip will proudly cross the borders of the island.
The company makes available its own knowledge in the sector organizing sectors events like Coffee Campus and training courses on the territory through Training LAB.
Today we are leader in Sardinia with our three brands – La Tazza d’oro, Caffè Karalis and Adesso Espresso – and our coffees are known, appreciated and distributed in more than 20 Countries and in three continents. Thanks to the years of expertise and to brave and innovative entrepreneurial choices, we are able to offer a wide selection of quality products and an accurate service to the clients, that represent our distinctive features.
La Tazza d’oro has been able to create and invest in technology, the good and genuine one, always respecting the culture and tradition of good coffee. We are always been committed to satisfy every taste and to ensure a constant quality in time of any of its blend. It is just experience, technical ability and its taste that make this an extraordinary coffee.
Versatility is another distinctive feature: with the bar line/Ho.re.ca (in grains, ground and in capsules) and the home line (in grains, ground for moka and for espresso machine, pods and capsules) we go towards the specific needs of two different sectors. Different blends where the basic ingredients are always the same: passion, innovation and continuous commitment to find the right taste.
Mission
Quality is never accidental. Constant commitment aimed to look for a continuous improvement to satisfy the needs of the client, attention and reliability, are the values we believe in that brought us to appreciate in Sardinia La Tazza d’oro brand a high degree of prestige.
We are a Sardinian company that has been able to grow targeting excellence and investing in technology, never neglecting the fundamental role of the human component.
Passion and love for coffee, the years of experience, the ideas of those that with utter commitment have worked and work for La Tazza d’oro are the things that make day after day this extraordinary coffee that is winning the consensus of many.
We start from a concept: diversification. This is the keyword that reflects one of the goals of La Tazza d’oro. Diversify means growing in the various distribution channels, make coexist different brands inside the same Group with none of them losing their peculiarity. Only this way it will be possible to accelerate the globalization process, one of the cornerstones of our Mission.
The story of products, blends, certifications
Coffee’s travel starts from the plantations in the countries of origin, mainly in South America (Brazil, Guatemala, Costa Rica) and India.
Every day are harvested and processed only the most valued types of coffee to offer a blend with unique flavour, product of a long experience and of constant commitment to find the right coffee for everyone.
Our products
We have been able to please in the optimal way the various sectors: bar line/Ho.Re.Ca. (in beans, ground and in capsules) and the home line (in beans, ground for moka, pods and capsules). Since the beginning, we took care of all details for our products, that is the blends: La Tazza d’oro, Caffè Karalis and the modern closed system of machine and capsules under the brand Adesso Espresso.
The coffee line La Tazza d’oro consists of blends of classical and traditional taste, that are born from the perfect balance between Robusta and Arabica coffees, available for coffee machine as well as for the espresso machine, in these variants: ground, beans and pods. There is also the decaffeinated blend, dedicated to those that want to get in their cups the taste of coffee with less caffeine.
The Caffè Karalis line was proposed in 2003, a tribute to the city of Cagliari where it all began. They are top quality blends, obtained selecting and roasting the top quality raw coffees with high technology procedures. Caffè Karalis line is also characterised by a specific packaging choice: elegant and modern, packaging in cans that allows a better preservation of flavour and the certainty of taste of a sublime coffee.
The continuous attention to innovation and to the modern needs of functionality have acted as an incentive for the creation in 2009 of the ADESSO ESPRESSO line, with the capsules that contain the best blends of coffee prepared in single use packets; a line that is complete with the ADESSO ESPRESSO machines: elegant, exclusive because they have a closed system and easy to use.
Certifications
La Tazza d’oro coffee is certified from its first bean. We work in accordance to HACCP standards and we have obtained the quality certification based upon the UNI/EN 9001: 2008 regulations, a further pledge of seriousness that always distinguished us allowing us to increasingly satisfy our clients.
Our blends
Blending is really an art form. It is one of the critical stages in the production process, the real secret of any roasting: the recipe!
La Tazza d’oro blends are the result of a scrupulous selection of the best types of quality raw coffees in the world, directly from the producers.Green coffee comes from the South American countries and the varieties of Robusta mainly from India. We have 100% Arabica blends and others that are a mix between Arabica and Robusta.
The choice is entrusted to qualified expert brokers, that carry out rigorous controls bag by bag in order to guarantee an excellent product.
The blend’s taste varies based upon the provenance of the varieties and the working process. All the beans are brought to an ideal degree of roast.
Among the Arabica coffees used in our blends there are:
- Brazil Santos, full bodied, with a good balance of acidity;
- Costarica, SHB, fruity and well structured with vanilla flavour;
- Guatemala, unique for flavour and full bodied taste;
- Ethiopia, with an exceptional spicy flavour
The excellent caffè Robusta selected by La Tazza d’oro come mainly from India living full body and cream to the blends. It is not absolutely less valuable than the Arabica one. Seeing is believing!
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