1936. LA GENOVESE IS BORN
Dario Valle started the La Genovese roasting business in a warehouse in Albenga, in Via Mazzini, which will remain the company's headquarters for 30 years. The name comes from the strong link with the territory.
After the war the son-in-law Giuseppe Borea will resume the activity and the first deliveries begin from the small shop ... by bicycle!
THE 1950S
The first logo of La Genovese was designed by Giuseppe Borea. His creativity also led to the designs of the first coffee packs and subsequent changes to the logo.
At the time the roaster was a 30 kg FIMT from Bava e Gamba of Turin and the coffee was packaged in aluminized paper bags and tinplate milk.
THE SECOND GENERATION
In 1961 a new 60 kg roaster arrives and four years later, Dario and Piero, Giuseppe's sons, start working in the company.
The shop via Mazzini was no longer enough and in 1968 La Genovese moved to the warehouses in via Vittorio Veneto, where it remained until 2003.
THE EXPORT
In 1994 we begin to export our coffee, in particular, we begin to distribute it in Romania.
Our first participation in the Salon Saveurs in Paris took place in 2000, and our coffee is currently present in almost all European countries.
THE THIRD GENERATION
Over 50% of La Genovese coffee is sold abroad. This important international development is also due to the entry into the company of the third generation.
In 2003 we moved again: 130 square meters of offices, 510 square meters of the warehouse for production, and another 500 square meters of the basement for the storage of equipment and packaging. A new roaster and in 2005 the “Caffè & Dintorni” shop in the historic headquarters in Via Vittorio Veneto in Albenga.
Finally, in 2016, we publish the book Un Caffe con Dario Borea, where we tell the first 80 years of our history.
CERTIFICATIONS
We have always believed in training and tried to produce to the best of our ability. The ISO 9001 certification and the INEI certifications of our blends have been the driving force for important international awards such as the numerous Gold medals awarded to us by the International Coffee Tasting.
At the same time, we want to be attentive to the environment and respectful of human dignity and of course, we have introduced organic coffee and UTZ certificates.
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