We're a mission- and values-based company, and we put these at the heart of everything we do.
We opened our first cafe on Portola Ave in Santa Cruz with eight employees and a big dream. Today, we’ve grown into a roastery, four cafes, and wholesale partners around the world, all who share our vision and the same stoke for creating memorable experiences through coffee.
Our mission
Inspire connection by creating memorable experiences
Our Values
- We actively pursue better
- We work together with empathy and intentionality
- We keep it simple
- We share our wins and own our losses
- We protect our culture
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