Barista Microtorréfacteur was founded by Alex Sereno and Enrico Serena in 2004, two coffee lovers… and childhood friends! Enrico is the craftsman, and Alex, the communicator. Together, they have won the challenge of offering a high quality product – “Slow Roast” coffee inspired by the Italian tradition – for true espresso lovers.
Over the years, Barista has seen the birth of a communications and web marketing department, the National Barista Institute , a complete event coffee service offer , a gourmet platform ( On s'en food ), and even a book ! Today, the Montreal company has more than 20 employees and several hundred customers throughout Quebec, Ontario and Nova Scotia.
OUR MISSION
We have developed a one-of-a-kind business model that makes us proud and fits into the fourth wave of coffee, where the consumer is at the center of the coffee experience. Our mission is to offer the full range of products, knowledge and services that can allow everyone to live the coffee experience to its fullest.
We also rely on a strong commitment to our community, because we believe that it is part of our company's DNA. This involves collaborating at various levels with non-profit organizations in the neighborhood, helping to create a better world by improving our environmental practices, and creating events and tools to bring together and promote the community. Quebec coffee.
Finally, sport is inseparable from Barista. The co-founder, Alex Sereno, is a triathlon coach, and makes the promotion and support of the sport one of his hobbyhorses. Barista has its own triathlon team (coached by Alex), offers a fundraising program for amateur and professional athletes, and works with Cycling Canada to support the development of its athletes across the country.
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