Lavazza

Company

A passion for excellence that makes each cup a unique experience.

Our values

The history of Lavazza is that of a company that for over 120 years has pursued a corporate vision in which the passion for work, for the product and for the territory in which it operates are central. Values present in Lavazza's DNA since its origin in 1895 and carried on by four generations of entrepreneurs.

Each member of the family involved in the company has contributed to making it grow, transforming it into what it is now, keeping faith with the values inherited from Luigi Lavazza: passion and innovation.

"It's about doing business with the heart"
Emilio Lavazza said

In this way we have been able to grow the company over time: our entrepreneurial path is an example of sustainability in the broadest sense of the term, a value built and shared with all the people we met, starting with our collaborators and the territories in which we are present.

Innovation

Luigi Lavazza was a man full of initiative, inventiveness and passion for his work. He discovered the different origins and characteristics of this plant, coffee, and studied the art of blending to satisfy the tastes of customers, creating blends.

Product

Also thanks to his trip to Brazil he was able to see, in an era of great changes, all the potential of the drink. The Lavazza coffees we drink today are the result of his idea of combining coffees from different parts of the world.

Communication

The grocery store moves to new and larger spaces in via San Tommaso 10. On the shelves there are groceries and everyday products. The business is thriving and price lists are being mailed.

Our brands

Different brands, united by leadership and culture of quality.

The Group brings together the global Lavazza brand and the
Carte Noire ,  Kicking Horse  and Merrild brands ,  market leaders in their respective countries , all united by attention to quality, but distinct in their characteristics and personality.