Rainforest Alliance Certification

The Rainforest Alliance seal promotes collective action for people and nature. It amplifies and consolidates the beneficial impact of responsible choices, from farms and forests to supermarket check-out. The seal allows you to recognize and choose products that contribute to a better future for humans and the planet.

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When you see our little frog seal on a product, you’re probably aware that it means something positive. But have you ever wanted to know more about what’s behind the seal – and exactly how choosing a product that bears the Rainforest Alliance-certified seal helps people and nature thrive in harmony?

The Rainforest Alliance Certification Program

The seal means that the certified product or ingredient was produced using methods that support the three pillars of sustainability: social, economic, and environmental. Independent third-party auditors – critical to the integrity of any certification program – assess farmers against the requirements of all three areas before granting or renewing certification. Our data-based certification programs emphasize our commitment to continuous improvement, sustainability training, and clear benefits for farmers and for coffee production.

Our standards focus on the following topics:

Why the frog?

Frogs are what scientists call bioindicators – which means that a healthy population of frogs indicates a healthy environment (the reverse is also true). The Rainforest Alliance chose the red-eyed tree frog as its mascot more than thirty years ago because this bright-eyed amphibian is commonly found in the Neotropics, where our founders began working to protect tropical rainforests. Since then, our frog seal has become an international symbol of sustainability.