Whilst mulling over his morning coffee in 2016, Alex began to formulate the beginnings of Divine Coffee Roasters. Fuelled by curiosity, he bought a tiny 300g roaster and began crafting his first few batches of coffee. A few burnt roasts and a house full of smoke later, Alex began to sell coffee to small local farm shops. Over the next two years he upgraded to a 1kg and then later a 3kg roaster, constantly improving and perfecting his roasting skills.
Alex discovered that an old school friend, James, had been working for coffee giants for a few years, but had grown tired of the mass production methods and corner cutting. The two decided to work together to create Fortuna, Divine's flagship 'lucky' blend (In Portuguese, Fortuna means luck!).
The Divine Coffee Roasters adventure had begun, a unbeatable combination of James' expertise in customer service and trade and Alex's mastery of roasting and espresso machine engineering.
The Divine Concept:
Divine is based upon the core concept to roast fresh, top-quality coffee, delivered with unbeatable service from our base of operations in York, North Yorkshire. This concept is supported by 9 core values which determine how we produce, operate and serve your favourite independent speciality coffee:
- Small batch and freshness
- Against the grain
- High quality service
- Morals
- Transparency
- True independence
- Sustainability
- Tailored for you
- Passion
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