Visitors are drawn to Jamaica for a variety of reasons; the beautiful beaches, the laid-back lifestyle of the islanders, and of course the incredible Blue Mountains. Filled with lush vegetation and jaw-dropping views, the mountain range dominates the eastern third of the country. With the highest peak sitting at 7,402 feet, the Blue Mountain range spans 24 miles and borders the eastern parishes of Portland, St. Thomas, St. Mary, and St. Andrew to the south. Just below 5,500 feet lies a rich forest reserve, housing one of Jamaica's most valued assets; Blue Mountain Coffee trees. This fertile treasure was the playground where Edgar Munn grew up.
As a boy, Edgar could not have realized the importance of the lessons he was learning from his uncle Keble, as together they walked the mountain slopes, but those lessons were well ingrained in Edgar. He not only learned how coffee is grown, cultivated, and processed, but he learned about the real heroes of the coffee industry; the coffee farmers. The men and women who carefully plant and nurture the precious coffee trees also devote themselves to harvesting and handpicking each bean. Keble insisted on buying the local farmer's crop, no matter how small the yield. Part of Keble's life philosophy was to encourage the farmers from the local community. He continually encouraged the locals to grow and sell their own coffee. This persistence eventually bloomed into a rich culture of micro-farms and single estate coffee factories.
When you drink Blue Mountain Coffee you are helping support thousands of people and local farmers. To many, it is just a cup of coffee, but to the Munn family it is generations of tradition, and Edgar is honored to continue the rich heritage that was instilled in him as a child.
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